Our pay per click (PPC) advertising services is completely driven by ROI (Return on Investment). It all starts from in-depth research into your company, branding, vision, current marketing matierlas, and customer base. We look for reasons why your customers purchase from you. We then base the initial campaign from this information. This is vital to helping us understand your business.
With PPC we can use math to determine if the campaigns are working as efficiently as possible. For example after a little testing we know how much it costs to get one click to your website. We then know how many of those clicks we need to get one person to convert to a customer. Then we can calculate how much each sale costs and compare it against what your margins are. We instantly know and can track your cost of sale.
This mathematically driven process ensures that you will never be losing money on your advertisements again. Try to applying those same principals to print and other advertisements. It is nearly impossible.
Additionally we like to treat our clients as a partner. We know that when we perform well our customers are happy and will continue with our services. As such we do not use contracts. We want our reputation and performance to guide our actions together.
Full Service Customized Pay Per Click Management Services Include the Following:
Client Communication:
Before discussing apay per click advertising program we feel that listening to our clients is the most important step. We need to fully understand what makes your product, service, and company unique. We have to understand why people buy from you to determine the best course of action. Additionally we tend to respond to emails within 1 or 2 hours even on weekends or evenings. We are extremely passionate about our work and believe that when you sign up with a service provider that service provider needs to be available.
Pay Per Click Keyword Research:
After determining your unique selling proposition Get Known will conduct extensive keyword research. This is a critical part of the process as it will give us the starting point for your campaign. We have to determine how people will be finding you and what the most profitable keywords are for your business.
Additional PPC Research:
Additional research is done to determine any niche opportunities withing your business and industry. These can be the most profitable keywords.
PPC Account Organization:
We organize all of the keywords, ads, ad groups, and campaigns to maximize budgeting and bid prices. This can be a tedious task and must be done to ensure maximum ROI is delivered.
Pay Per Click AD Writing:
Our seasoned writers will write the best advertisement copy for your offering. Over time our writers will refine these to convert more and more traffic.
PPC Landing Page Optimization:
Optimized landing pages are critically important to turning browsers into customers. Our team of experts will review your landing pages and make the appropriate recommendations in order to double or even triple your conversion rate!
Pay Per Click Advertising Campaign Tracking:
Our team will make sure that the entire process is being tracked utilizing the most cutting edge technology.
Pay Per Click Ongoing Optimization and Reporting:
Monthly and weekly reports are available as requested. We want to keep you up to date and in the loop as we progress!
Pay Per Click Training:
We set up your pay per click campaigns (including Google Adwords, Microsoft Adcenter and others) and then are available to teach your staff to manage and measure your campaigns.
