Milwaukee WI SEO. When approaching any locality and attempting to perform SEO on a site you must take into consideration a number of factors. Milwaukee Wisconsin is no different and I’ve created some tips to help all of you small business owners located on Wisconsin’s ‘east coast’ start developing more consistent traffic, locally.
We’ll be addressing link building, a little bit about relationship building, and also Google places ( and the importance of citations). All three of these aspects are extremely important when you set out to out perform your competition in the area. Since Milwaukee has a population of over 1.75 million people(as of the 2010 census) you can imagine some of the competition and array of services available. I’m located just a little hop away in Madison and competition is fierce here; Milwaukee kicks it up a notch in some aspects just because of the size. Even though a larger population spells higher competition for direct SEO there are a number of ways we can target different, less competitive phrases and actually make you more profitable.
With that being said lets get starting into exploring our best options for improving our rankings in our geographical area.
Fortunately there are a number of different ways to build links to your website which focus on the Milwaukee area. These links will arguable be your most powerful ally in building long lasting, relevant links (and SEO power) to your site. Take a look at some of the ones I’ve listed below.
Typically we only recommend going after free directories since there are so many free options out there. You can make the decision to do reciprocal links if you wish; however link exchanges are easily recognized by Google and do not give the boost they once did.
Here are a couple of directories which you should consider submitting your site to. Some are Wisconsin based, some are Milwaukee based, and some are just important for an overall presence on the internet. One thing to keep in mind is to use various types of directories in order to spread out your link building activity. If you only submit to one kind of a directory or only to directories you’ll be identified as ‘spamming’ and could be black listed / knocked down in the rankings for a while.
I hope to grow this list over time as we uncover more and more Milwaukee specific directories which have great page rank and authority for the geographic area.
|Site Name||Recip Link?||Page Rank||Description||Price|
|Milwaukee Business Journal||No||6||A highly ranked journal with listings all over the country||$0|
|Milwaukee Business Directory||No||4||Milwaukee specific business directory||$0|
|Directory of Milwaukee||No||2||Lower ranking but specific to Milwaukee||$0|
|BoomTrek||No||1||BoomTrek has a number of cities it hosts, low ranking||$0|
|BizHwy||No||5||Higher ranking business directory||$0|
|Best Of The Web||No||6||Best of the Web. Highly regarded!||$299 – One Time|
|DMOZ||No||7||Everyone should get listed here. Takes time but one of the best links you can get||$0|
Now when it comes to influential blogs in the Milwaukee area we cannot list everyone available as each industry or niche you are going after will give you different results. However I can give you a strategy which will help you locate and identify key sites.
Do a Google search for Milwaukee blog and include whatever industry you are a part of. Also think about other industries which use your industry. Now develop a list of five blogs which look updated at least weekly. For example if you are into real estate maybe you’ll find this blog useful; Milwaukee Real Estate News.
Once you have developed your list start to develop your relationships in the area. Check out this article on local SEO and Local Search to get a feel for how you can develop your reputation, authority, credibility, and more utilizing these local blogs. Customers want more interaction these days and if you are present and willing to answer questions you’ll be essentially volunteering yourself to serve them. It is a different form of advertising than more traditional forms where you ‘force’ your message on people. These days it is all about how helpful you can be.
Make sure you are getting listed in at least the three primary local search engines. Google Places, Bing local and Yahoo local. Generally you have to wait until these services actually physically mail you something so be prepared to wait for two weeks. Also be prepared for fiddling with the address to get it just right. They are fairly fickle and if you do not have everything properly formatted you could spend weeks and weeks waiting to be accepted. How do I know this? We’ve been through a lot of different types of addresses for customers so we’ve learned generally what works and what doesn’t.
Here is one off the best tips. If you are using a PO box make sure to placed that on the second line of the address. Place the street address of the post office on the first line. By doing this you are allowing Google Places to accept your PO Box.
Make sure to include your keywords and as much information as possible in this listing. It is extremely important to do this as a more robust profile provides your potential customers a better experience. Also I believe on some level Google can tell if you’ve put some time into your profile, providing a boost in rankings for a fully fleshed out one. This is extremely important!
Now that we’ve identified some ways to be successful locally go out and start doing. Make a list of some more influential directories, locate some local blogs, create a blog of your own, and submit your site to local search engines, and everything else we’ve just talked about. Make an action plan of success. Set dates. Hold yourself or whoever you assign accountable for completing the tasks. As always if you need some help getting known in Milwaukee or other areas contact Get known SEO now in order to start seeing onling success for your business.
Get. Known. Now.