Small Business SEO. You probably haven’t heard that phrase before however it is very important to all you small business owners out there who want to Get Known by their customers. Before we get into the whys of it lets talk about Search Engine Optimization or SEO as it is also known.
SEO is the process of optimizing a website in order to achieve a higher rank organically in all types of search engines. Organically refers to building your websites positioning within Google without relying on paid advertisements or PPC (Pay Per Click). PPC can be a valuable tool too under the right circumstances however organic SEO is an investment and will continue to give you a return if you should decide to stop your SEO process. This is why organic SEO should be a baseline from which to ignite your web traffic. Use PPC and other strategies to supplement your leads and sales.
Now why do we want to be on the first page of Google? According to a study by Chitika a 1st place Google spot receives twice which the second had and about three times the third place. From the data on Google searches the 1st place position had a whopping 34.3% of the clicks with the second place at 17% and the third place at 11.4%. The top three spots account for 62.7% of all traffic. Check out this graph and table for more data!
| Google Result | Percentage | Impressions |
|---|---|---|
| 1 | 34.35% | 2,834,806 |
| 2 | 16.96% | 1,399,502 |
| 3 | 11.42% | 942,706 |
| 4 | 7.73% | 638,106 |
| 5 | 6.19% | 510,721 |
| 6 | 5.05% | 416,887 |
| 7 | 4.02% | 331,500 |
| 8 | 3.47% | 286,118 |
| 9 | 2.85% | 235,197 |
| 10 | 2.71% | 223,320 |
What does this mean? It means if you are on the second page of Google you will be receiving very little traffic! Even if your website is under position four you will still be receiving very little traffic compared to what it ‘could’ be receiving. Now traffic doesn’t necessarily directly translate to $$. One example of this might be if you have a website that needs some updates, has incorrect contact information, looks dated, and the like. It will not convert customers as effectively as something new, fresh, and relevant to your customers. However if you have the right website and the right ranking in Google imagine what the possibilities are from going from page 3 to Google Position #1.
If you are here on the Get Known SEO website to learn then congratulations for taking the first steps in order to improve the rank of your website. Use what you learn here in order to better your business and improve your web traffic. Check out the blog where you can learn techniques, stay up on current industry trends, and implement some of things we do here at Get Known SEO. We understand. We know you are very busy and have a hundred things going on in your business and your personal life. If you need some here and there with SEO or have any questions, please just contact us, I promise that we can help you improve your website rankings.
Get. Known. Now.
