Writing a Blog for People AND Search Engines
While a lot of people start a blog as a journal for friends and family there are many serious bloggers with the goal of delivering content that is meant for people and search engines. The success of a blog will rely on both factors. On one hand the content must be composed for real people, on the other, real people will not find the blog if Google doesn’t find it. So how should one write a blog that is loved both by Google and by real human beings?
To create this type of blog one has to do a little bit of planning before the blog is up and running. Even if you are opening a blog purely out of desire to make money, it is always a good idea to write on a topic that lies close to heart. When you know what you are writing about you are more likely to give this impression both to Google and the actual readers.
Who is the content for?
The first thing to think about is who you are writing the blog for. Many SEO experts will tell you that to make money from a blog you need to solve problems. People who search online do so mainly to solve problems. If you know something about health, economy or other hot topics you could create a very successful blog by sharing this knowledge with others. Even if you feel that you understand and know the niche you want to create a blog within, you still need to analyze your visitors. Consider things like age groups, cultural differences and perhaps geography before you start posting. You need to adjust your style of writing to the visitors you want to see. If you write in a way that 60+ men can relate to, you cannot expect 18 year old women to feel drawn and attracted to your content.
Letting Search Engines find your Blog
Once you know exactly who you will be writing for you can also choose your keywords wisely. If you want plus size women in New York to read your blog these keywords must appear in every post. They should also be a part of the name of the blog and the titles. This is how you will signal to Google that this specific group of women will find what they are looking for in your blog. It is important not to overdo the use of keywords. Pinpoint which keywords are relevant to your site and use them in a natural way. If you spice the site with too many keywords the real visitors won’t enjoy the reading, and Google might see it as spam all together.
Planning your topics
It is also important to plan what you are going to write about on your blog. If you intend to update it once a month or so, you need to realize that this will have an impact on the SEO of the blog. Google loves websites that are updated often and depending on your niche and information you need to keep this in mind when you plan your topics. Here it is helpful to think about the present and future. Some of your posts will be intended mostly for the present as they present something that is happening right now. Others will be useful for many years to come with general advice and information.
The best tactic is to mix your topics so that you can offer your readers both. If you are creating a blog about writing you might want to compose and shape some sort of writing course which will always be a great resource to be found on your blog. To keep your blog updated, you also post news with relevance to the world of writing. This will make your blog fresh and interesting as well as a place for people looking for more advice and background.
Making Money from your Content
To make money from your content you need to get the right type of traffic, and here it is crucial to consider who you are writing for. You can make your website convert in many ways. If you are connecting your blog to your business you are obviously looking to create rapport with your visitors. If you want to make the money by ads and affiliates you want target traffic that will click on these links. By shaping your content according to the right keywords you can get to the right type of traffic to make money from your site. Keep an eye on what sort of content seem to generate more money than the other and expand on this.
Get. Known. Now.
